Hydro's R100 Display Tackles Post-Consumer Aluminum With Radical Creativity

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Norwegian light weight aluminum titan Hydro, a premier eco-friendly energy company, continues to deal with the market's systemic issues with extreme creativity and a shift in top priority with their most risky effort yet-- the R100 project introduced at Capsule Plaza during Milan Design Week 2025. With restored focus and uncompromising resolution, Hydro examines the ecological price of transportation, trying to even more decrease their overall carbon footprint as Hydro CIRCAL 100R-- the world's initial 100% post-consumer aluminum established by the brand-- is changed from scrap product to artful objects by developers Sabine Marcelis, Keiji Takeuchi, Cecilie Manz, Daniel Rybakken, and Stefan Diez all within a self-imposed restriction of a 100 km span from in your area sourced product. "The concept of containing the whole task within a 100 km distance came to me simply days after opening the 100R exhibit," claims art supervisor, designer, and Hydro collaborator Lars Beller Fjetland who has been pioneering the initiatives. Its unbalanced, large-scale account was so technically challenging that Hydro's designers originally proclaimed it near difficult-- till a handful of established die professionals located a method to make the liquified light weight aluminum flow via the extrusion pass away in just the ideal means. In the end, the only pivot came when select large extrusion demanded a bigger press, compeling Hydro to split production into 2 different 100 kilometres clusters.