Three numbers we actually look at when a campaign uses sho.ae links.
We tried the full analytics buffet. Most of it became wallpaper. For link-led campaigns we now glance at three numbers first:
- Unique clicks over the campaign window.
- Destination bounce / completion if the landing page reports it.
- Broken-link reports from the team chat — still the fastest quality signal.
Everything else is optional until those three look healthy. A beautiful chart of referrers will not save a 404.
Keywords: analytics, sho.ae, campaigns, KPIs