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Measuring clicks without drowning in dashboards

2025-03-29 659 views
Measuring clicks without drowning in dashboards

Three numbers we actually look at when a campaign uses sho.ae links.

We tried the full analytics buffet. Most of it became wallpaper. For link-led campaigns we now glance at three numbers first:

  1. Unique clicks over the campaign window.
  2. Destination bounce / completion if the landing page reports it.
  3. Broken-link reports from the team chat — still the fastest quality signal.

Everything else is optional until those three look healthy. A beautiful chart of referrers will not save a 404.

Keywords: analytics, sho.ae, campaigns, KPIs