About this tool
Build campaign URLs with utm_source, utm_medium, and utm_campaign so Analytics (or your ads manager) can tell Instagram from email from a partner banner.
Teams lose attribution when one person uses “IG” and another uses “instagram ”. This builder is a checklist: one destination, consistent names, a copy-ready link. Use lowercase and hyphens. Avoid Arabic spaces inside UTM values if a downstream tool splits on whitespace.
Start from a clean landing page on HTTPS. Then add source (instagram, newsletter), medium (social, email, cpc), campaign (ramadan-2026), and optional content/term for A/B creatives. Paste the result into ads, QR codes, or Link-in-Bio buttons.
UTM tags do not replace a good page. If the landing page is thin, tagged traffic still bounces. Write the offer first, tag second. Never put secrets in a UTM — query strings show up in logs and screenshots.
Quick steps
- Enter the base URL of a page that already loads on mobile.
- Fill source, medium, and campaign with a naming rule your team agrees on.
- Copy the full URL and store it in the campaign brief.
- Optional: turn it into a QR or a Link-in-Bio button.
The URL is composed in your browser. We do not log the campaign names you type.
FAQ
Do UTMs change SEO?
Search engines typically treat tagged URLs as the same page as the clean URL. Still, share clean URLs in public articles; keep UTMs for ads and mail.
utm_content vs utm_term?
Content is for the creative (blue-banner). Term is historically for paid keywords. Pick one convention and stick to it.
What if I already have a query string?
The builder appends parameters. Check the result still opens the right filters on your site.